Letters, May 14, 1934

Mellon's Ghost

Sirs:

"Last week for the first time the U. S. Government hired the services of a commercial advertising agency. . . ." (TIME, April 30).

Perhaps the W. G. N. (World's Greatest Newsmagazine) would like to know that the U. S. Government succumbed first ten or eleven years ago when the Treasury became an account on the books of (to my way of thinking) advertising's No. 1 salesman, Albert Davis Lasker, dynamic Texan.

His Lord & Thomas sent me to Washington to ghost a thin book for Secretary of the Treasury Mellon. I never...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!