Letters, May 14, 1934

Mellon's Ghost


"Last week for the first time the U. S. Government hired the services of a commercial advertising agency. . . ." (TIME, April 30).

Perhaps the W. G. N. (World's Greatest Newsmagazine) would like to know that the U. S. Government succumbed first ten or eleven years ago when the Treasury became an account on the books of (to my way of thinking) advertising's No. 1 salesman, Albert Davis Lasker, dynamic Texan.

His Lord & Thomas sent me to Washington to ghost a thin book for Secretary of the Treasury Mellon. I never...

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