Business & Finance: Lower Fares

Most merchants know that when their goods will not sell, a sure way to move them is to cut prices. Sales of something the railroads sell—passenger transporta-tion—began to fall after the War and they kept right on falling until last year when they were 70% off from 1920. Untrained as merchants, railroadmen believed that the traffic they had lost to the automobile, airplane and bus was lost for good & all; fare-cutting would merely reduce what little passenger revenue they still had. Early this year President Whitefoord Russell Cole of Louisville &...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!