People, Jul. 31, 1933

"Names make news." Last week these names made this news:

At the World's Fair, newsphotographers cornered General Italo Balbo and Mrs, Morton L, Schwartz, Manhattan socialite whose command of Italian gave her an advantage over other hostesses and enabled her to monopolize him both in Chicago and on Long Island. Cameramen barked: "Look this way, General. . . . Hold the lady by the arm, Mr. Balbo." General Balbo grinned, replied: "Nuts!"

Into the Hollywood Legion Stadium to see some boxing matches stepped jaunty, garrulous Walter Winchell, gossip colyumist for the New York Mirror....

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!