Business: Out Steps Plymouth

Automobile production last week sank to 12,000 units. In Detroit everybody knew that the big producers, their selling season over, were laying 1933 plans. Usually model and price changes are announced at the New York Automobile Show. But last week Walter P. Chrysler jumped the gun and stated that his Plymouth was withdrawing from the four-cylinder field, would come out as a six to sell below the present $700 base price of the four. "The best evidence of confidence we can give" was the way he referred to the $10,000,000 which Chrysler Corp....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!