THE PRESIDENCY: Give!

President Hoover started a six week nationwide campaign to raise millions of dollars locally for local relief. A non-Government enterprise actively headed by Newton Diehl Baker. This cash drive constitutes the backbone of the President's program for getting the country through the winter and figures conspicuously in the political record on which he seeks reelection. Having promised in his stump speech at Cleveland that no "deserving" citizen shall starve, President Hoover sat down at his Cabinet table and appealed by radio to "the great heart of the American people." He spoke of...

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