The Press: Advt. of the Week

Soon after receiving last week's issue of Liberty, some of the 2,400,000 readers —perhaps one-third of them—turned to page 23 for the weekly list of Twenty Questions. The publishers know, but will not tell, exactly how many readers turned because they paid Dr. George Gallup, famed advertising researcher, to have his canvassers ring 1,000 doorbells every week and ask what features Liberty readers enjoy most. "Twenty Questions," a short version of the old "Ask Me Another" fad, won high rating.

When last week's puzzlers had finished grappling with the 20th question ("Is...

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