While a torrent of gold poured in through his magazines, Publisher Bernarr Macfadden could afford to ignore the rivulets which trickled out through his unprofitable Manhattan tabloid Evening Graphic. But Macfadden Publications Inc.. which earned $1,839,000 in 1928, earned only $1,395,000 in 1930.* Few months ago Publisher Macfadden, for the first time, turned his personal attention to the Graphic, which has never made money since he started it in 1924.
One evening last week he called together the 420 Graphic employes in the auditorium of the Graphic building, told them that in...
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