The discovery that it's smart to be bawdy may possibly be credited to magazine artists of the Arno-Soglow-Klein-Steig school. In The New Yorker their drawings are politely risque. In published albums (like Stag at Eve) they are elegantly ribald. From its first issue last summer Ballyhoo capitalized the discovery that smut, when smart, could tap an unashamed market. It based its appeal chiefly upon the business of making fun of the advertising business, but knew and pursued the sale value of scatology.
By its astounding success Ballyhoo opened the gates to a flood of...
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