Business: Rockne Coach

A driving Southern California eleven last week interrupted Notre Dame's reign over U. S. football (see p. 23). But stronger than ever lives the name of Knute Kenneth Rockne. Bobbs-Merrill has published an autobiography edited by Widow Bonnie Skiles Rockne. A biography, published by Macrae Smith, has sold well. Victor's record of one of his "fight-talks" brings Mrs. Rockne about 5¢ a sale. The Spirit of Notre Dame is a current, popular cinema (TIME, Oct. 26).

From all these things Widow Rockne has derived satisfaction. From some she has realized profits to support her...

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