A thriving weekly magazine may be more lucrative than an equally thriving monthly. Conversely, a weekly that does not prosper is more troublesome than a monthly. On that theory Life appears this week for the last time as a weekly, publishes its first monthly issue Dec. 4. Its bulk will be fattened from 32 to 64 pages, its price upped from 10 to 15.
Life's publishers believe that its circulation, which has dwindled from a peak of 250,000 to about 100,000, will be resuscitated by the change; that many more persons will buy and read an...
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