Medicine: Advertising Dentists

The American Dental Association, convening at Memphis last week, agreed with Dr. John T. Hanks of Manhattan that "if the dentists do not educate the American people along proper diet and care of the teeth, who will?" Thereupon the Association decided that they ought to hire an advertising agency, and instructed the board of trustees to figure the cost (probably $500,000) of advertising dental health in national magazines and on the radio. Newspapers will get advertising from local dental societies. There are, Dr. John F. Hawks of Manhattan estimated, 36,000,000 people in the...

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