Press: Futura

The Tower Magazines (Illustrated Love, Illustrated Detective, Home, New Movie), published solely for sale in Woolworth stores, proved such a smashing success that Kresge & Kress stores followed suit by adopting two magazines published by George T. Delacorte Jr. (Modern Screen, Modern Romances — TIME, Nov. 3). The success was repeated.* Smart publishers then accepted as fact the theory that women who never patronize a newsstand will buy io¢ love fiction, Hollywood chitchat, etc. where they buy their merchandise.

A third new group, calling themselves Futura Publications Inc. now proposes to...

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