That people will listen to advertising talk sandwiched in between music or other entertainment is the theory upon which all radio advertising is based. A variant of this appeared last week when Durium Products Corp., makers of "Hit-of-the-Week" phonograph records, announced that this month they would issue, in the same envelope, a four-in. disc containing music and advertising matter. Name of this new medium is "Durium Junior." For more than two years Durium Products has been selling flexible, shatterproof, one-side recordings of popular tunes, on news and cigar stands. Peak sales...
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