Bernarr Macfadden, 63, who started life as a puny Missouri hillbilly, who made himself into a professional strongman and later a millionaire publisher on the body-love theme, last week arranged to perpetuate his fame and elevate his prestige. Even as John D. Rockefeller improved the odor of his oil millions by establishing the Rockefeller Foundation for medical research, so Mr. Macfadden decided to exalt physical culture by establishing a Bernarr Macfadden Foundation. The endowment : $5,000,000 interest in Macfadden real estate and publications {Physical Culture Magazine which has currently become...
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