If companies were human beings, Simmons Co. might well jump into a comfortable Simmons Bed, bounce on a Beautyrest mattress, hide its venerable head at the memory of what it did in 1929 when there was madness in the air. During that year the company left its field of iron beds and accessories, branched into general furniture lines. Although sales increased monthly over the preceding year, most of the gains were because of new purchases. But the public overlooked this fact and the pool in Simmons headed by Chicago Bull Arthur W. Cutten...
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