In the fall of 1927 The Sportsman, a monthly for gentlemen, was less than one year old. President-Editor Richard Ely Danielson wagered with his advertising staff: "When you succeed in selling 100 pages of advertising in a single issue, I will give you a champagne dinner." Last week in a Manhattan club, champagne corks popped in salute to 102 pages of advertising in the May Sportsman. A joyful loser, Editor Danielson toasted his admen. A graceful winner, Chief Adman Ralf Coykendall called the hundred-mark but a milestone.
Unique in its tone, The...
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