Books: Merchantman

THE BUSINESS BIOGRAPHY OF JOHN WANAMAKER, FOUNDER AND BUILDER— Joseph H. Appel—Macmillan ($5.00).

"Any article that does not fit well, is not the proper color or quantity, does not please the folks at home, or for any reason is not perfectly satisfactory, should be brought back at once, and ... we will refund the money." Citizens of Philadelphia, turning from their daily preoccupation with the Civil War, were glad to read Merchantman John Wanamaker's announcement, found him as good as his word, helped him turn over his stock so fast that soon he...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!