Up to the day when Death came to Edward William Bok (TIME, Jan. 20), it might have been unseemly for a Bok Medal to go to his father-in-law.
But last week the highest Bok Award, the big gold medal "For Distinguished Contemporary Service to Advertising," went to the father-in-law who should have had it years ago, Cyrus Hermann Kotzschmar Curtis, of the Saturday Evening Post, et al, "because of his strict adherence ... to high standards of reliability in advertising. . . ."
Other awards, all meticulously handed down by Harvard's Business School, gave...
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