Business: Fox Jubilee

Last week came the Silver Jubilee (25 years) of the Fox Theatres, announced by lavish two-page newspaper advertisements that told of gala performances, mysteriously adding: "Far more important than even the entertainment, will be a message from William Fox of vital concern to the future welfare of every patron of Fox theatres."

In 500 of the 1,100 Fox theatres throughout the U. S. audiences heard this message delivered through Fox Movietone. The birthday gift was advice that Fox patrons buy outright as many shares as they could afford of Fox Theatres Corp.* operating and...

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