Football: Oct. 7, 1929

That college football has developed from a form of organized, spirited roughhouse to a vast national business is a fact that has long been obvious but seldom analyzed. Last week a journalist named Francis Wallace published some figures in The Saturday Evening Post. He showed that football's drawing power is about $50,000,000 a year, that some colleges make half a million out of their teams because they "get raw material, exploitation, and labor at slight cost. The schedule makers are planning five years ahead, signing contracts for attractive intersectional games, based...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!