Five thousand advertising potentates from 20 countries left Berlin last week after four days of concentrated speech-applauding, back-patting, beer-quaffing, sightseeing. Contours of the International Advertising Convention included:
World Peace. As at all conventions nowadays, World Peace was popular. International Advertising Association President Charles Clark Younggreen led it down the aisle opening day when he said: "We have come here to present the credo that human and national differences can be settled otherwise than by appeal to arms." England's Lord George Allardice Riddell, newspaper bigwig, gave it a seat when he said: "Who...
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