The Press: Pattern War

It sounded like a monster scoop when Ladies' Home Journal, kittenish, leggy, eagerly competitive these days under the editorship of Loring Ashley Schuler, announced that it had cornered the Paris pattern field. Magazines of massive circulation are dedicated to the serious business of dressing U. S. women in Paris clothes. Competing with Ladies' Home Journal (circulation 2,531,287) are Pictorial Review (2,459,750), McCall's (2,300,387), Delineator (1,511,573), Vogue (141,424), Harper's Bazaar (103,621).

What the Journal had done was to sign a contract with the Paris Pattern Co., Inc., by which the magazine has "exclusive...

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