"Every woman could be beautiful on ten cents a day," said Mrs. Ruth J.
Maurer to the Beauty Trades Show-at Chicago last week. But, she added,
instead of spending a dime per face daily, which would total some
$3,000,000, U. S. women together spend $5,000,000 daily on cosmetics,
waves, shingles, manicures, brow-plucking, chin-melting, neck-ironing,
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