Business: Dime a Face''

"Every woman could be beautiful on ten cents a day," said Mrs. Ruth J. Maurer to the Beauty Trades Show-at Chicago last week. But, she added, instead of spending a dime per face daily, which would total some $3,000,000, U. S. women together spend $5,000,000 daily on cosmetics, waves, shingles, manicures, brow-plucking, chin-melting, neck-ironing, bath salts.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!