Business: Coalition

In the advertising business it was a big event when last week the firm of Lord & Thomas (Chicago, Manhattan, Los Angeles, San Francisco and London) merged with that of Thomas F. Logan Inc. (Manhattan) to form the firm of Lord & Thomas and Logan. It was a wedding of one of the oldest members of the Fifth Estate with one of the youngest; of the popularizer of many famed household commodities with the interpreter of many huge public service and transportation corporations. It was the formation of one of the largest advertising...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!