For many years the billboard advertiser has had a free hand with the local landscape, and the result has become a little too overwhelming for even an essentially commercial people like our own. Gradually the aesthetic element in the population became audible on the subject, particularly since even artists have been able to afford automobiles.
At the same time, the advertisers began to have their doubts about the actual value of billboard advertising. In some highly competitive industries, such as auto tires, the expense became heavy and uneconomic for everyone. The plea of somewhat...
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