Business: Cocoa Lady

A hustling little manufacturer of candy bars, cocoa and chocolate is Ambrosia Chocolate Co. of Milwaukee which employs 155 people. Its president is a plump, smiling German named Gretchen Schoenleber who inherited the concern from her father. Miss Schoenleber, middle-aged and businesslike, regularly puts her black low-heeled brogues under her desk before 8 o'clock every morning. Once a stenographer, later general manager of Ambrosia chocolate, she rules her executives with a firm German hand, is fond of saying: "The fact I'm a woman makes no...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!