Business: Whiskey Names

About 70% of the whiskey sold in the U. S. retails for around $1 a pint. Into this dollar market last week went two noteworthy whiskey names.

Kessler. An oldtime Prohibitionist will still bridle at the name of Julius Kessler. Mr. Kessler was head of the much-abused pre-War "Whiskey Trust." More to the point, he enjoyed the reputation of having sold more whiskey than any other living man.

Born in Budapest, Julius Kessler was selling whiskey in Colorado when the silver boom started at Leadville in the late 1870's By coaxing pack mules over...