Of all businesses the most uncertain is show business. And of show businesses the most uncertain are fairs. And of fair businesses the most uncertain are world fairs which require huge investments, huge ballyhoo. Last week when A Century of Progress cast up its accounts, it was clear that Impresario Rufus Dawes* had done what has never been done before: he made a world's fair pay. From January 1928 to December 1934 A Century of Progress had taken in $29,321,876 from paid admissions, space rentals, concessions, contributions, etc. Most debts and expenses, totaling...
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