Business & Finance: Fair Profit

Of all businesses the most uncertain is show business. And of show businesses the most uncertain are fairs. And of fair businesses the most uncertain are world fairs which require huge investments, huge ballyhoo. Last week when A Century of Progress cast up its accounts, it was clear that Impresario Rufus Dawes* had done what has never been done before: he made a world's fair pay. From January 1928 to December 1934 A Century of Progress had taken in $29,321,876 from paid admissions, space rentals, concessions, contributions, etc. Most debts and expenses, totaling...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!