Business & Finance: Home in Cellophane

Three months ago General Electric Co. invited every architect, engineer, draftsman and designer in the U. S. to submit plans for two types of houses in a $21,000 prize contest. Result: The greatest single collection of architects' drawings (2,100) assembled since Depression logjammed the housing industry. Last week the drawings, suspended from wires like baby's diapers on a laundry line, were put on display for a jury in General Electric's Manhattan building.

The jury of eleven (architects, an engineer, a realtor, and a professional woman) inspected each plan for a small house ($6,000 to...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!