Business: Personnel: Mar. 25, 1935

Last week the following were news:

¶ While floor brokers amused themselves with a new game (see p. 68) and influential members anxiously discussed the coming elections for president, there was serious business afoot on the New York Stock Exchange last week. Summoned to attend a secret meeting of the public relations committee was Edward L. Bernays, No. 1 U. S. publicist. He had obviously been called in to discuss the vexed question of "reselling" the Stock Exchange to the public. Perhaps, newshawks reasoned, he had been hired to take over...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!