Business: Good Names

Boyd's City Dispatch of Manhattan has been in the wholesale name business for 105 years. To salesmen and promoters it sells long lists of wealthy widows, clubmen, semi-millionaires, millionaires, multimillionaires and plain rich people. Last week Boyd's City Dispatch mailed out to its clients Bulletin 68—the latest name-list quotations. For $200 an energetic advertising manager can get the names of 14,441 people in New York City worth $100,000 or more. A batch of 721 multimillionaires costs $15, the wealthiest widows of Greater New York (1,172), $20. For $17.50 a buyer may pick...

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