Business: Radio Spenders

Notoriously secretive about their financial affairs are advertising agencies, most of which are incorporated partnerships. Yet Variety, gusty journal of the show business, reports annually on how much each big agency spends for its clients on radio broadcasting time (exclusive of hiring talent). Knowing what agency handles what account, Variety simply foots up program time, multiplies by the appropriate time rate. Last week it published a list of the agencies which spent the most radio money in 1934.

Topping the list was Chicago's Blackett- Sample-Hummert, Inc. which laid out a total of $4,104,000 for eight...

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