About a billion amateur snapshots are taken in the U. S. every year. The average photographer pays about 35¢ for an eight-exposure roll of film, another 65¢ for developing and printing. For $1 or less he gets eight black & white prints of his wife, his children, his friends, his garden, his sailboat, or whatnot.
Last week amateur photographers were promised they would soon be able to take the same pictures with their same cameras but in natural color. All they need is a special roll of film for $1 and the services of a...
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