Press: Sunday Battle

To 5,800,000 readers every Sunday go Hearst's American Weekly ("greatest circulation in the world") and Comic Weekly. Into Publisher Hearst's purse clink fat profits from national advertisers at $16,000 a page. Weary of trying to battle Hearst singly on the Sunday front, eleven competitors, led by the Chicago Tribune, banded together two years ago to sell comic section advertising for the group. Last week 21 newspapers east of the Rockies formed a gang to carry the fight to the American Weekly.

The new group, named United Newspaper Magazine Corp., includes such potent...

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