Cinema: Operatic Opener Monday, Sept. 17, 1934 Subscriber content preview. or Log-In Share Facebook Twitter Tumblr LinkedIn StumbleUpon Reddit Digg Mixx Del.i.cious Google+ When a Hollywood producer spends a fortune making something which he considers a masterpiece, his next step is to spend another fortune advertising his achievement. To continue reading: or Log-In Previous Page 1 2 Next Page Want the full story? Subscribe Now Learn more about the benefits of being a TIME subscriberIf you are already a subscriber sign up — registration is free!