Press: The New Yorker

About few U. S. magazines do readers talk so much and know so little as they do about The New Yorker. The business books of this successful smartchart are closed to outsiders and its editorial anonymity is severe. Last week in its August issue FORTUNE told The New Yorker's full story for the first time.

Green Baize & Blue Chips. The story begins ten years ago in Manhattan at the Saturday night poker sessions of the Thanatopsis Literary & Inside Straight Club. This group consisted chiefly of...

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