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OUR MASTER'S VOICEJames Rorty Day ($3). Advertising, defined variously as an art, a racket, a Midas, a parasite, is one of the twelve greatest U. S. industries. In 1929 it did a two-billion dollar business. Like most other U. S. industries, advertising since 1929 has had many a hard knock. Your Money's Worth (TIME, July 25, 1927), by Stuart Chase & F. J. Schlink, and 100,000,000 Guinea Pigs (1933), by F. J. Schlink and Arthur Kallet, lifted the lid on some cynical advertising secrets. Last week, amid cries of "Foul!" from its...
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