When United Feature Syndicate bought North and South American serial rights to Charles Dickens' The Life of Our Lord (TIME, March 12), many a newsman thought it had purchased a dead horse. But the pious story which Dickens wrote for his children proved to be an eminent success. It increased the circulation of newspapers using it by an aggregate 1,000,000. an average of 10% per paper. Manager Monte Bourjaily of United Feature hailed it as "the greatest circulation builder of all time," better even than the War photographs lately in vogue (TIME,...
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