"Our most important issue is to prevail upon him [man] to discard his dismal attire of bygone days and dress him for the New Deal. . . .
"We would recommend that tailors have an ample supply of good gags . . . and possibly some good cocktail stories ready, and when the male is his unwitting self, quickly sell him on the idea of a canary yellow outing suit. . . .
"For the man without sex appeal we should design a suit in vivid red materials; red symbolizes love, fervor and fire. Certainly...