The Theatre: Columbia's Playhouse

Studio spectators at a radio broadcast help to create atmosphere with their laughter and applause but often prove a vexing nuisance to producers and performers. When National Broadcasting Co. moved into its elaborate quarters in Manhattan's Rockefeller Center in 1933 it installed a special auditorium where 1,400 broadcasting enthusiasts could be seated without fear of disturbing programs. Last week President Paley of Columbia Broadcasting System followed suit by moving his studio into a regular theatre, the long-vacant Hudson Playhouse, off Broadway, which had been renovated and equipped for broadcasting.

Some 1,100...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!