Business: Cock of 1933

(See front cover)

In Chinese terminology 1929 was the Year of the Serpent, 1930 the Year of the Horse, 1931 the Year of the Sheep. 1932 the Year of the Monkey. U. S. automobile men, who produced 5,621,000 cars in 1929, might have little objection to these names: 1930 (3,510,000 cars) was comparatively a year for the horse; 1931 (2,472,000 cars) left the motor industry looking rather sheepish; 1932 (1,431,000 cars) made monkeys of those who had high hopes for an automobile comeback. To the Chinese, 1933 was the Year of the Cock, but...

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