Business: Gadget Corp.

Last Spring President Roosevelt waved his magic wand over the Tennessee Valley and decreed that more electricity should be made than could be used. Last week the wand waved again and the President decreed that all the residents of the Tennessee Valley should have electrical gadgets to burn up the excess current. By executive order, he created the Electric Home & Farm Authority to provide cheap credit in the realm of the TVA for the sale of electric stoves, refrigerators, water heaters, irons, toasters, sewing machines, waffle irons, etc. Appliance makers have agreed...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!