¶ First chain-stores to report November sales showed a 15.1% increase over November 1932best comparative gain of the year. Reflecting new prosperity in the South and some areas of the Middle West, sales of mail-order stores (which also operate chains) registered the widest advance. Sears, Roebuck reported a 27.2% gain over last year, Montgomery Ward, 25.3%. Poorest performers were the grocery chainsup 2.5%.
¶ "With no uncertain force consumer buying was manifest immediately following Thanksgiving, and to the breadth of the Christmas demand was added the acceleration incident to the opening...
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