The Press: Esquire

A "class" magazine for men—like Harper's Bazaar and Vogue for women— has long been a publisher's daydream. Last week it appeared. Its name: Esquire, "The Quarterly for Men."

Price 50¢ the copy, Esquire's first issue was composed of 116 large pages of shiny paper, 40 of them printed in color. Even more inviting than the handsome format of Esquire was its table of contents, in which each item had been selected not for artistic or literary merit but on the criterion of "an especial appeal for men." The first issue contained an article...

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