The Press: Expanding Circle

When housewives sauntered out of Piggly-Wiggly, Sanitary and Daniel Reeves grocery stores last September they tucked under their elbows, between the string beans and the meat, a copy of Family Circle. No blatant booster-sheet touting special brands or stores, Family Circle was an interesting, smartly-edited little weekly about food, cinema, radio, fashions and cosmetics which the stores thought enough of to give to their customers each week. It had a circulation of 300,000, was beginning to pull fan letters at the rate of several hundred a week. Last week Family Circle proudly announced...

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