The Press: Expanding Circle

When housewives sauntered out of Piggly-Wiggly, Sanitary and Daniel Reeves grocery stores last September they tucked under their elbows, between the string beans and the meat, a copy of Family Circle. No blatant booster-sheet touting special brands or stores, Family Circle was an interesting, smartly-edited little weekly about food, cinema, radio, fashions and cosmetics which the stores thought enough of to give to their customers each week. It had a circulation of 300,000, was beginning to pull fan letters at the rate of several hundred a week. Last week Family Circle proudly announced...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!