The prospect of "Beer by April'' set the U. S. abubble with activity and excitement last week. Some bubblings: ¶Already producing near-beer under Federal license, 211 breweries announced their readiness to swing into production of the "real thing" on only ten minutes notice.

¶New internal revenue stamps for beer kegs were being ground out at top speed by the Bureau of Engraving & Printing. ¶Newspapers and magazines started rounding up advertisements of beer and accessories. Anheuser-Busch announced a

$1,000,000 advertising budget the first year.

¶Department of Agriculture scientists reported progress in their fight...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!