Skippy (General Mills). A pin. a health chart, membership in the Very Very Secret S. S. S. S. (Skippy Skinner's Secret Society). Skippy's identity is kept secret.
Detectives Black and Blue (lodent). Listeners may get a checked Sherlock Holmes fore-&-aft cap.
Myrt & Marge (Wrigley's). Troubles of two showgirls, aimed at adults, enjoyed by children.
Howard Thurston. Magician. Ham (Swift).
The Shadow. Opens with a low, sinister chuckle by the Shadow, who is anonymous and advertises Blue Coal. Virtue always triumphs over dastardly deeds....