The Theatre: New Plays in Manhattan: Mar. 13, 1933

Strike Me Pink (words, music & production by Lew Brown & Ray Henderson) had its premiere in the null manner. Opening night tickets were printed in pink & gilt. There were pink roses for the ladies, pink carnations for the gentlemen. Even in such an atmosphere of anti-Depression bravado, one might have expected a bank moratorium audience to be unresponsive. Such was not the case. With Wartime cheeriness, first-nighters rewarded an optimistic but routine number called "It's Great to Be Alive," sung by dark little Gracie Barrie, with a storm of applause....

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