The Theatre: New Plays in Manhattan: Mar. 13, 1933

Strike Me Pink (words, music & production by Lew Brown & Ray Henderson) had its premiere in the null manner. Opening night tickets were printed in pink & gilt. There were pink roses for the ladies, pink carnations for the gentlemen. Even in such an atmosphere of anti-Depression bravado, one might have expected a bank moratorium audience to be unresponsive. Such was not the case. With Wartime cheeriness, first-nighters rewarded an optimistic but routine number called "It's Great to Be Alive," sung by dark little Gracie Barrie, with a storm of applause....

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!