Business: 6,000,000 Catalogs

Six thousand tons of paper . . . whirling through great power presses . . . using 750 Ib. of ink an hour. More than a thousand printers . . . working night and day. Machines with great mechanical fingers sorting, gathering and binding pages into books. Four hundred artists and camera men making thousands of illustrations. . . . A great battery of 200 typewriters clicking out the true story of value you read on these pages.

Thus does Montgomery Ward & Co. tell the history of its new catalog, sent out last...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!