Business: Esty's First

A few months ago William Esty, 37, left the advertising agency of J. (for James) Walter Thompson Co. to start in business for himself. He employed a staff of experts and had "William Esty & Co. Inc." painted on his office door. Then he went out to solicit business, turning down small accounts, gunning for big ones.

Agent Esty likes to remark, "If you succeed you're a genius. If not, you're a fool." For 17 years he has been succeeding. He got his first job with Chicago's Motion Picture News, then sold space for Butterick...

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